NASA's Planetary Defense Coordination Office suffers from navigation issues and an unclear branding system which affects its goal of prioritizing education with the intent to raise awareness about protecting the planet. This re-branding initiative establishes Planetary Defense as a distinct entity from NASA allowing it to more effectively communicate the office's mission and objectives. Clearer, more informative, and trustworthy messaging along with bold colors and imagery help to convey a sense of trust and approachability.