Despite its critical role in emergency overdose situations, the importance of Narcan is often overlooked and undervalued. This campaign aims to advocate for the widespread acceptance of carrying Narcan as an essential safety measure, emphasizing its life-saving potential. The strategy focuses on normalizing the presence of Narcan as an everyday staple, akin to carrying keys, a purse, or an emergency kit, underscoring that anyone can experience an overdose at any time. By promoting Narcan as a standard item to carry, we empower bystanders to prevent fatalities by administering it to individuals experiencing an overdose, thereby enhancing community safety.