WELCOME TO THE WAY I THINK
Problem Identificaiton
The initial phase of my design process involves pinpointing a problem that requires a solution.
Research
After identifying a problem, I embark on thorough research. This research helps me grasp the needs of my target audience, identify the most suitable sales channel, craft compelling messaging, and find the most effective way to address the issue. The insights gained through this research provide clear direction for the project and establish a solid foundation.
Following the research phase, I proceed to outline and formulate a strategy for my projects. I leverage the insights and data collected from my research to craft a well-informed and innovative plan that will steer the remaining stages of my design.
Strategize
Now, I begin exploring various design styles that suit the audience and enhance clarity and communication throughout the project.
Exploration
Once I've established my rhythm and voice for the design, I begin the design process. I develop a diverse range of logos, flats, patterns, and more, then proceed to refine the choices and make adjustments. I finalize a set of assets for one project, seek feedback from peers, and make further revisions.
Ideation & Iteration
After numerous rounds of revisions and feedback, I arrive at my final design assets. Following this stage, I review my work one last time to ensure that all details and brand elements are accurate and consistent.