The United Nations approximates that nearly half of the globally produced fruits and vegetables go to waste while there are thousands of diverse tomato varieties. One of the reasons for this is because of lack of meal planning. Uto is a tomato brand that combats this through its commitment to minimizing food waste by utilizing every type of tomato and ensuring that each tomato grown is put to good use. With thousands of tomato varieties worldwide, each boasting unique names like Cupid Tomato and New Yorker Tomato, it is crucial to highlight their individuality and personality through personification. This is achieved in the packaging by including recipes inside that relate to each tomato to eliminate food waste